Toy buying for the mid autumn festival is seeing customers choosing Chinese gifts over Vietnamese.
Toy streets Hang Ma, Hang Luoc, Luong Van Can and Cha Ca in Hanoi are lit up with colourful gifts for Vietnam’s mid-autumn festival now only days away.
However, 80 percent of the toys available , according to Cenforchild under the Vietnam Union of Science and Technology Association (VUSTA), are made in China.
Vietnam made leather drums or iron ships can’t compete with the bright colours and wide ranging designs. Assorted plastic goods like made-in-China dolls, supermen, planes and tanks are winning the toy war.
If the bright colours attract the kids then it’s the prices that are a hit with adults - the products sourced from China are much cheaper. A whole family of dolls is now selling at 50,000-70,000 dong – very affordable for the majority of Vietnamese parents. Meanwhile, masks of famouse faces are selling dirt cheap at 5,000 dong each.
Also catching the eye this year are Chinese carnival masks and brightly coloured disguises.
“Wigs with different colours, which are selling at 60,000 dong, are very popular with young people,” said Hoa, a saleswoman on Hang Ma street.
Meanwhile, the Vietnam-made traditional mid-autumn festival toys are merely much simpler masks, drums and paper-made lion heads.
While Vietnamese goods aren’t competing on looks – they also aren’t competing on price. A simple paper mask is selling at 25-30,000 dong, while a lion head is priced at between 50,000 and 100,000 dong. Larger masks have higher price at 300,000-500,000 dong.
A leather “Made in Vietnam” drum has the sale price of 50,000-100,000 dong and they are proving to be less attractive to children than China’s plastic drums selling at only 12,000 dong.
“Children do not use toys for a long time. Therefore, I just need the products which have reasonable prices,” says Thanh, a customer.
Toy salesmen all say that the demand for traditional toys has been decreasing sharply in recent years. Minh, a seller of iron made ships, admitted her products are not catching the eyes of children.
It doesn’t help that the sale price of the ships is relatively high, at 50-70,000 dong.
“We cannot lower the sale prices. But we still want to produce toy ships, because this is our traditional profession which has been handed down from generation to generation, though we cannot live on the job,” she said
Luu Duy Dan, Deputy Chairman of the Vietnam Craft Village Association, has warned that the domestic toy market will be controlled by foreign products, if domestic producers cannot improve the situation.
VietNamNet/TBKTVN
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